Applications open · NYC Cohort 1 · Fall 2026
Shoppers discovering emerging products in an independent neighborhood retailer
Applications open · NYC Cohort 1

Get out of the DMs.
Get into stores.

We place emerging food and beverage brands in standout independent retailers, keep the products looking good, and track what shoppers actually buy. Twelve weeks. Real stores. Useful answers.

12
weeks out in the wild
10+
independent retail partners
Weekly
sales by store and product
Retail, minus the guesswork

The next great product shouldn't be stuck in a pitch deck.

We get promising brands into independent, high-quality retailers—then manage the placement and measure what happens. You get real-world evidence before the big production, broker, or distribution bet.

For bold brands + standout retailers

Good products meet good stores here.

01 · For emerging brands

See what happens when shoppers can actually buy it.

Spend twelve weeks in independent New York retailers and see what sells by location, week, and product. Leave with evidence—not another round of opinions.

Explore the brand program
02 · For independent retailers

Give customers something new to love.

Bring in a curated rotation of emerging products without buying inventory upfront. We handle placement, merchandising, and replenishment; you pay only for what sells.

Partner with Counterpart
Merchandising that moves

Make every inch work harder.

We merchandise each product to look at home, stand out, and earn its space. From shelf position to facings, signage, and replenishment, we keep the presentation sharp and use what sells to improve the next placement.

01

Placed to be noticed

We choose the right shelf, counter, or cooler position for the product and the store.

02

Kept retail-ready

We manage facings, displays, signage, and replenishment so the assortment always looks intentional.

03

Optimized for velocity

We watch sell-through by product and location, then adjust the assortment and placement so every inch earns its keep.

How Counterpart works

From bright idea to useful proof.

A focused twelve-week retail run with a clear beginning, a clear finish, and numbers you can use.

01

Apply

Tell us what you're making, who it's for, and why it belongs in the mix.

02

Meet your stores

We match and place your products with independent retailers where they fit.

03

Watch it move

Follow weekly sales by store and product in your portal.

04

Use the signal

Sharpen the product, strengthen the pitch, or plan distribution with real results.

Your numbers, in one place

See what retail is telling you.

Your brand dashboard turns every placement into a clear weekly readout—sales, sell-through, active locations, inventory, and money. No spreadsheet chase.

Sample Counterpart brand dashboard showing retail sales, sell-through, locations, weekly performance, and payment information
Sample dashboard · Illustrative brand, locations, and results
Proof beats a hunch

Learn before the expensive part.

Before you add production, brokers, or broad distribution, find out where the product moves, which stores make sense, and what may need a tweak. That's a much better starting point than enthusiasm alone.

Your weekly readout
Sales by product
Performance by store
A clearer next move
Cohort 1 · New York City · Fall 2026

Your product deserves more than polite feedback.

Apply for Cohort 1 ↗