The Counterpart Pantry is a managed retail shelf inside independent cafes across New York City. We place, merchandise, and report on your product. You pay a monthly placement fee per location. The cafe sells it and keeps the margin.
Apply for PlacementA simple model: you provide product on consignment with a sell-to price. The cafe keeps the margin. You pay a monthly placement fee per location.
Tell us about your product, target customer, and goals. We review for fit with our cafe network and audience.
Accepted products go onto Counterpart Pantry shelves with a branded shelf talker telling your story. We handle all merchandising.
You ship product to our warehouse. We distribute to locations. You set the sell-to price; the cafe prices to their market and keeps the spread.
POS-integrated sell-through data by location, by week. Know exactly how your product performs in each neighborhood.
Your product on curated shelves inside independent coffee shops with high foot traffic and the right demographic.
POS-integrated reporting shows exactly what sold, where, and when. No guessing, no surveys.
We handle shelf placement, restocking, merchandising, and rotation. You ship product to our warehouse.
Coffee shop customers browse while they wait. They are open to trying new products in a trusted, curated environment.
Tell us about your product. We review applications weekly.